glider.agency

Strategic content marketing agency GLIDER

We develop, create and promote media for business. Content projects with Glíder are a streamlined process with predictable results and calculated effectiveness.

Our team includes a professional editorial staff with experience in developing the best industry publications as well as technical experts in content optimization and data analysis. We work with KPIs of content effectiveness to achieve business goals and objectives.

OUR APPROACH

We advocate a systematic, strategic approach to your data policy

We see content marketing as a tool to be optimally integrated into the company's business processes

We research the audience, competitors and best practices to create and develop an effective conversion funnel

We strive to expand reach to the business’s target audience, which is not the same as simply increasing overall traffic

WE PROVIDE BUSINESS SOLUTIONS

Raising the level of expertise for clients

Adjusting or changing positioning

Onboarding to generate product demand

Providing information about product updates, changes in product line, business development

Working with the audience at the first stage of the customer journey in a highly competitive market

Creating a conversion funnel and moving the audience through it

WE CAN

Create and develop content projects in a multilingual environment

Study the global experience of industries, business models
and competitors of our customers

Provide measurable criteria for evaluating project performance for all activities in each channel and establish KPIs

Identify audience overlap among different channels
and platforms (web and mobile)

WE DO

Based on analysis of demand as well as the interests and values of the audience, we predict the engagement, reactions and behavior of consumers interacting with our client’s content and product.

We use confirmed data to determine all properties and attributes of conversion content that we use to build a content plan and TOR for content:

REVIEWS FROM OUR CLIENTS

I worked with the agency when I was the editor-in-chief at Business Secrets. I'll tell you about my personal experience and communication experience.

In short, I really liked how we structured the work. I know that editors are often negative about SEO because they will be pressured or forced to cram in keywords, change their magnificent articles, etc. This was not the case in our interaction. On the contrary, the agency's team relied on our editorial experience in the topic and was sensitive to our wishes.

For example, if some of the topics did not fit the format of the publication, they figured out why these topics didn’t fit and suggested others. Plus, they quickly realized that editorial topics were also gaining an audience and suggested that we choose the most promising ones in terms of traffic. That is, we in the editorial office came up with topics, and the agency's team researched them and said which ones should receive top priority.

I also really liked how they quickly checked articles that were already written. They did not become a bottleneck. We agreed once on the format of interaction and only then went through the process. When we had to urgently release an article — for example an important piece of news — they always agreed to check it out of turn.

In general, the interaction was very comfortable. I recommend the team.

Irina Ilyakhova

Former editor-in-chief of the publication Business Secrets by Tinkoff Business

We have been working with the agency since 2017. Firstly, thanks to our cooperation, we have really made great progress in a very short time and continue to maintain a good momentum. Secondly, we were really charmed by the depth of expertise and how informally these guys approach their work. It's always a pleasure to work with people who really enjoy what they do. Thirdly, I like the approach, which is not like the usual agency, where your project is just one of many on an “assembly line”.

In three years of cooperation a close relationship has really developed that has depth. This allows you to quickly resolve complex issues. The results and the level of interaction have exceeded expectations. The agency's team was able not only to delve into the specifics of our market and product, but also actually become an outsourced department, tightly integrated into our development process. So, now the guys even independently communicate with our developers, completely controlling the execution of their tasks.

Denis Navoichik

Head of Marketing, CMO Mybook

When two companies who each have their own management system and their own rules start working together, a period of adaptation to each other is needed. You mustn’t work at cross purposes, but instead work to achieve understanding, coordinate all processes, build them as transparently as possible, and keep them under control. Speaking in “different languages” leads to mistakes. Whether all parties really understand each other can only be understood in practice. The agency's team identified this as the main problem, and its solution was to optimize communication processes between all departments and specialists involved in promotion. As a result, we learned to work with each other, achieve our goals ahead of schedule, and then, with a proven team, implement our plans.

Edita Seregina

Service Product Manager in Checking Counterparties, Media Group “Aktion-MCFER”

We have been working together for several years. They are a strong team with a high level of expertise and understanding of the client's inner workings. Regular status updates, transparent work processes on the project, operational support, customer and competitor analytics. Their approach to work: we do the project to meet the client’s needs, or we do not do it at all.

Andrey Ivanov

Head of Mobile Platform Development Department at Qlean